Breathing Space
BSP nurtures expressive communication through care, patience, and emotional growth, offering a speech therapy brand grounded in empathy and development.
Design
Brand Identity
Print Materials
Client
Breathing Space
Year
2025
Flourish
Breathing Space (BSP) is a speech therapy brand that supports children on their journey toward confident and expressive communication. The identity was developed to reflect this philosophy, emphasizing emotional growth, self-expression, and the quiet strength found in steady progress.
Rooted in care and patience, the brand provides a nurturing environment where communication skills grow gradually and meaningfully. The calm yet resilient tone of the design mirrors the safe and supportive space BSP offers every child.
Concept
The logo takes inspiration from the life cycle of a butterfly, a journey that closely resembles language development.
From early, hesitant steps to fluent expression, the process is visualized through symmetrical wings forming the initials BSP. The design represents balance, emotional stability, and the gradual growth of communication in a safe and nurturing space.
