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Hallasan Soju Bottle
Hallasan Soju redefines its brand with a refined, modern identity inspired by the purity and freshness of Jeju, capturing its natural essence with clarity and elegance.
Design
Brand Identity
Packaging
Client
Hallasan Co,.
Year
2019
Concept
Hallasan Soju introduces a renewed visual identity that elevates its premium positioning while reinforcing the purity and freshness associated with Jeju Island. The design embraces a clean and modern aesthetic, featuring a transparent bottle and a refined color palette that evoke clarity and sophistication. Minimal yet impactful, the visual language highlights the brand’s heritage with a contemporary edge and enhances both shelf appeal and emotional resonance.
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