Little Tourister
American Tourister offers a bold and joyful identity that sparks imagination and adventure for young travelers, making every journey more fun and expressive.
Design
Brand Identity
Illustrations
Client
Samsonite Asia
Limited
Year
2020
American Tourister, a global brand known for blending fashion and travel, introduced a Kids Collection to expand into the family travel segment. Designed to share the brand’s spirit of joyful and carefree journeys, the collection connects with young travelers and their families.
It builds on American Tourister’s signature vibrance while establishing a bold and approachable sub-brand. This playful line invites children into a world of imagination and adventure, sharing the brand’s global lifestyle and functional values with the next generation of explorers.
Concept
This identity is built on a bright, playful concept that sparks imagination and creativity in young travelers. It adapts easily to seasonal trends and campaign needs, while embracing individuality and diversity. Through vibrant visuals and flexible design elements, the brand captures a sense of joy, freedom, and the energetic spirit of childhood.
