Samsonite 115th Anniversary
Celebrating 115 years of trusted innovation and design, Samsonite continues to shape the future of travel with quality and style.
Design
Emblem
GWP
Client
Samsonite Brands
Private Limited
Year
2024
Samsonite has been a trusted name in travel for over 115 years, known for its commitment to design, durability, and innovation. To commemorate this milestone, a special anniversary emblem was developed to honor the brand’s global legacy and future-forward vision.
Drawing from Samsonite’s journey across generations, the identity reflects the evolving needs of travelers while reinforcing Samsonite’s legacy of craftsmanship and adaptability. The result is a timeless visual mark that celebrates both heritage and progress.
The emblem takes inspiration from Samsonite’s century-long journey through global travel. Its bold, graphic form reflects the brand’s adaptability and enduring strength, while honoring the evolving needs and lifestyles of today’s travelers. As the key visual for the anniversary campaign, the design expresses gratitude for the past and a confident sense of forward momentum.
