Beans Like
Beans Like combines its meat processing expertise with a caring, reliable approach to deliver trusted, healthy pet nutrition.
Design
Brand Identity
Packaging
Client
Farm Duck
Year
2020
Farmduck, Korea’s leading producer of processed duck products, launched the premium pet food brand Beans Like to deliver healthy, protein-rich meals to pets as part of everyday life.
Built on the brand’s longstanding expertise in meat processing, Beans Like reflects a deep commitment to quality nutrition and building trust in the increasingly discerning pet food market.
Concept
The identity features the silhouettes of a cat and dog within the letter B to symbolize a warm and inclusive approach to companion animals. The integration of both species reflects emotional connection, while the soft, rounded letterforms enhance a sense of friendliness, safety, and approachability. This thoughtful design aims to build visual familiarity and emotional trust with pet owners.
