Borntu Fashion
Borntu is a luxury fashion brand that exclusively presents high-end women’s wear, delivering exceptional value to customers through refined details and sophisticated design.
Design
Brand Identity
Marketing Initiatives
Client
Borntu
Year
2025
Borntu embodies the meaning of “Born to You”—a brand created for you. This project aimed to translate that philosophy into a visual identity, positioning BORNTU as more than an online fashion platform.
The brand seeks to offer an experience where customers can discover and embrace their inherent beauty, while establishing a distinctive identity built on rarity and elegance.
Concept
The logo design combines Borntu’s wordmark with an expressive form inspired by both the infinity symbol (∞) and a ribbon, capturing the brand’s sense of endless possibility and elegance. The flowing ribbon conveys feminine delicacy and grace, while the infinity form represents continuity and the expansion of values the brand pursues. A strong serif typeface emphasizes sophistication and trust, harmonizing with the curves to create Borntu’s refined high-end identity.
