Georabbit
GeoRabbit is a sports goods brand that embodies a powerful, ground-driven leap, designed for challengers who strive to push their limits and achieve their personal best.
Design
Brand Identity
Client
Chungwha
Year
2022
Georabbit is built for people who thrive on challenge. The name fuses “Geo” (ground) with “rabbit” capturing the instant a rabbit plants its feet and explodes forward staying grounded and leaping farther.
The brand champions energy speed and grit offering gear that supports training and competition while promoting a mindset of continuous progress.
Concept
The logotype uses a lively orange handwritten style to convey energy and confidence. A long curve extending from the “G” suggests the trajectory of a leap, adding momentum and connectivity while evoking a rabbit’s agility. Generous spacing ensures readability across apparel and equipment, and the system maintains a strong, consistent impression from small tags to large signage.
