Samsonite 115th Anniversary
Celebrating 110 years of trusted legacy and design, Samsonite reaffirms its global leadership with a powerful, forward-looking identity.
Design
Emblem
GWP
Client
Samsonite Asia
Limited
Year
2019
For over a century, Samsonite has set the gold standard in the travel industry, built on a foundation of relentless innovation, superior durability, and masterful craftsmanship. To commemorate its 110-year journey, this anniversary emblem was designed to capture the brand's evolution
from a pioneer of sturdy trunks to a global leader in modern mobility. It serves as a prestigious visual bridge that honors Samsonite’s deep historical roots while projecting a bold, future-oriented vision that continues to inspire travelers worldwide.
Concept
The visual mark is inspired by the iconic silhouette and Curv® ripples of the Cosmolite, Samsonite’s most legendary collection. The design reinterprets these signature curves into a refined numeric form of '110', symbolizing the brand’s enduring strength and revolutionary design language. By blending the organic lines of its heritage masterpiece with a sleek, modern aesthetic, the emblem reflects both a deep respect for the past and a confident stride toward the future of travel.
