Knead Cafe & Bakery
KNEAD is a playful café and bakery that mixes bold coffee with fresh bread, serving daily energy with character and wit.
Design
Brand Identity
Client
Clove Company
Year
2025
KNEAD Café & Bakery is your go-to neighborhood spot where the irresistible aroma of freshly baked bread meets the rich, comforting scent of coffee. The name “KNEAD” cleverly plays on the act of kneading dough and the everyday need for a little pick-me-up, making the brand feel both approachable and memorable.
It’s a place where you can grab your morning coffee, linger over a pastry, or just soak in the relaxed, playful vibes of the café. Whether you’re on the go or settling in for a cozy moment, KNEAD blends warmth, flavor, and fun in every visit.
Concept
KNEAD’s identity leans into a friendly, hand-crafted aesthetic with a characterful logomark that cleverly fuses a coffee cup with a smiling face—capturing both joy and a spark of energy. Rounded, bold typography enhances the approachable, casual vibe, while an earthy brown palette brings out the natural richness of coffee and baked goods. The visual system balances playful personality with clear readability, making it flexible across everything from packaging and menus to signage and social media. Overall, it’s a look that’s hip, welcoming, and unapologetically fun.
